Writing and publishing a daily blog is an excellent mental exercise in commitment. As I previously explained, publishing a daily blog is like building a muscle. So while you would think that blogging once a week or once a month is easier than blogging daily, nothing could be further from the truth.
Blogging everyday is actually easier and hurts less. It’s just like when you workout your muscles regularly versus the pain you face when you work out only occasionally.
Below are the three main reasons why this is the case.
1. Less Pressure
When you blog once a week or once a month, the expectation when you sit down and write is that you must publish something noteworthy. Something insightful. Something amazing. Something that reads like it took you a week or month to put together since it’s been that long since your last post. Putting pressure on yourself like this is self defeating.
I can say from experience that there’s much less pressure on you when you sit down and write when you’re on a daily blogging routine.
You can write shorter post, and discuss more nuanced topics. You can even venture off your normal topic when you’re in a rut since you always have the next day and the day after to bring things full circle with your audience.
2. Practice Makes Perfect
Writing something noteworthy and insightful takes tons of practice. So if you are only writing once a month, you only get 12 chances to practice. If you up it to once a week, you get 52 chances.
However, if you go all out with the daily blog you get 365 chances every year.
With 365 chances to practice your blog writing techniques, you have a much greater chance to write a few amazing home run blog post each year than the person who only has 12 or 52 chances. As the say, practice makes perfect.
All things being equal, the person who writes everyday is going to become a better writer, and find success faster that the person who is only writing weekly or monthly.
3. Streaks Breed Commitment
When I was blogging once a week or once a month, it was so easy for me to miss a week or month, then allow that to turn into several misses. I am a firm believer in the power of blogging, so I know I can’t continue with a sporadic routine and still achieve my goals.
This post is now my 10th into my second attempt at a daily blogging routine. The first time I tried a daily blog, I got up to 45 days before I fell off the wagon. This time around, the last thing I want to do is start back at zero.
My first goal is to break my 45 day record. Next, I want to go after a streak of 365 days. Then, the bigger my streak gets the more committed I’ll get.
This type of strong commitment is what ultimately leads to success.