You may or may not be familiar with American football. For me, it is as much as part of my life as entrepreneurship, so let’s start with the basics.
Blocking and Tackling
All championship football teams excel at these two things. Blocking is what you need to win on offense, and tackling is what you need to win on defense. At the end of the day, these two things are the only things that matter in football.
Entrepreneurship Ideas vs. Execution
In American Football, everybody copies each others offensive and defensive scheme if it’s the hot thing working around the league.
Whether it’s the Wildcat or the West Coast on offense, or the Tampa 2 or zone blitz on defense.
If it works, it will be copied.
The same goes with ideas in business. Your competition will copy your idea if you prove it works.
Execution is about blocking and tackling. Execution can’t be copied.
Execution is the fundamentals. Ideas come and go. You don’t win with ideas, you win with execution.
What is the equivalent of blocking and tackling in business: Marketing and customer service.
So there is the answer to the age old business question. What is execution? Execution is marketing and customer service.
Be good at those two things, and you have a better than average chance of winning. Be great at those two things, and you will win.
On the other hand, get those two things wrong and you have no chance at all.