The New Inbox: It’s still about the power of permission

We are all familiar with the magic hands of social and mobile captivating the business media with its new shiny objects. This, and this alone, is why the marketing industry needs a reminder that email is not only alive, but that it’s still the centerpiece of any results driven marketing campaign for the vast majority of successful companies.

Simms Jenkins in his book The New Inbox makes this case masterfully. Continue reading “The New Inbox: It’s still about the power of permission”